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17 votes
Dragging out archival footage is nothing new for advertisers, especially during the holiday season. (Best example from recent years: Macy's.) It's the sort of thing companies do to remind the public of their past, their place in the community, and often to gloss over more current, less warm-and-fuzzy events. Chrysler has taken that approach in its... Read More »
Discuss Bury Category: Chrysler
11 votes
Over the past few months, we've seen some curious ads for Chrysler. There was the "My Name Is Ram" clip, which was endlessly parodied on YouTube. Then there was that spot for the Chrysler 300, starring Mikhail Gorbachev, Nelson Mandela, and a plea for Aung San Suu Kyi's freedom. And this Monday, we discussed the company's "Coming Home" ad... Read More »
Discuss Bury Category: Chrysler
12 votes
After a very long dry spell, the good news for Chrysler fans is finally flowing again. First we heard that the automaker was ratcheting up its production timeline on the eagerly anticipated 2011 Chrysler 300. Then, Fiat mentioned that it's on-track to assume a 35% stake in Chrysler within the next two years -- which might not be great news for... Read More »
Discuss Bury Category: Chrysler
12 votes
The past couple of years haven't been kind to automakers. Like ballast on a sinking ship, many brands were thrown overboard as car companies scrambled to stay afloat. One major automaker managed to dodge that kind of unpleasantness, but now a major auto analyst thinks it's high time for a purge. Chrysler was the only one of the Detroit Three to... Read More »
Discuss Bury Category: Chrysler
14 votes
As U.S. car buyers slog through their last year of shopping for the warmed-over 2010 models that Chrysler has been offering since before its bankruptcy, the great Fiat-Chrysler combination continues. Yesterday, a surprise emerged: Contrary to published reports, the larger cars and crossovers engineered by Chrysler won't actually appear as... Read More »
Discuss Bury Category: Chrysler
15 votes
Chrysler, at least for a time earlier this year, was sending nearly three out of every five of its new vehicles to commercial and government fleets. According to Automotive News, citing information from the company, Chrysler sent a jaw-dropping 58 percent of its vehicles to fleets just in February. Overall, in recent months, about 40 percent of... Read More »
Discuss Bury Category: Chrysler
9 votes
The results of Chrysler's first arbitration hearing are in, and the news for dealers isn't good. The arbitrator has determined that Joe Kidd Dodge of Cincinnati, Ohio met Chrysler's criteria for elimination and that Chrysler broke its contract with the dealer in an impartial manner. As Chrysler entered bankruptcy last year, the automaker... Read More »
Discuss Bury Category: Chrysler
5 votes
Living without regret: it's something we try to do every day here at TheCarConnection, and Chrysler's been following our lead. Earlier this year, the automaker allowed buyers of its Chrysler Town & Country and Dodge Grand Caravan minivans to return their new vehicles within 60 days, if they weren't satisfied. Now, the company's extending the... Read More »
Discuss Bury Category: Chrysler
19 votes
Yesterday we learned that Chrysler intends to repay its government loans by the end of the month. But in reality it's just repaying one loan with another. Will it have a higher interest rate? [TheCarConnection] Aston Martin has revealed the V12 Zagato which it will show next week at the 2011 Concorso d'Elganza Villa d'Este. We want one, or five... Read More »
Discuss Bury Category: Chrysler
14 votes
It’s Mother’s Day as I write this and of course today was a day of flowers and gifts and treating mom right, and generally trying not to step on her toes literally and figuratively. And it was all going so swimmingly well, as I crept out of bed to let her sleep in and headed downstairs with kids, who had made her gifts. Foolishly, I... Read More »
Discuss Bury Category: Chrysler
10 votes
Fresh from announcing a range of new vehicles at the 2011 New York auto show, Chrysler says it's turned in its first quarterly profit since it emerged from bankruptcy. The Auburn Hills, Michigan-based automaker says it profited to the tune of $116 million in Q1, from an operating profit of $477 million. For the same period in 2010, Chrysler had... Read More »
Discuss Bury Category: Chrysler
8 votes
Yesterday, we told you that Chrysler was on the brink of announcing a plan to repay its debts to governments of Canada and the U.S. Now, they've gone and done it: according to a Chrysler press release issued this morning, the repayment will officially take place sometime between now and June 30. Currently, Chrysler owes $5 billion to the feds and... Read More »
Discuss Bury Category: Chrysler
10 votes
Fiat has announced that it is increasing its ownership stake in Chrysler from 25 percent to 30 percent, effective immediately. This is due to Chrysler meeting the second of three performance milestones laid out by Fiat in its operating agreement with the Detroit automaker on June 10, 2009. The new milestone is broken down into several parts. The... Read More »
Discuss Bury Category: Chrysler
5 votes
UPDATED: SEE BELOW After months of near-silence during its painful restructuring process, Chrysler began crawling back toward the world of advertising. Its first efforts -- one of which was dedicated to Burmese dissident Aung San Suu Kyi -- were not especially well received. Then came a few new products (which were pretty good) and a few... Read More »
Discuss Bury Category: Chrysler
20 votes
It's all anyone has talked about for at least two months: last night's knock-down, drag-out on the Fox network. With family, with friends, with strangers on the subway, we've debated who would win, who would lose, whose strategy would work, and whose would live in infamy. Hours later, we're still arguing -- and probably will be for weeks, until we... Read More »
Discuss Bury Category: Chrysler
13 votes
If you haven't seen the 2011 Chrysler 300 by now, we hope you're recovering well from your coma. Plastered around the web and everywhere else Chrysler could get it, the new 300 takes the sinister look of the original and brings it up to date without changing too much. It looks pretty sharp in person, too, though even the former 300 can still... Read More »
Discuss Bury Category: Chrysler